Social networking media warm up for elections

Social networking media warm up for elections: "A discussion in Twitter criticises the Congress for using the ‘Jai ho’ song from Slumdog Millionaire. “The Congress has lost all credibility in my books after lobbying the ‘Slumdog’ kids for their campaign,” said a tweet. “Indian Congress party bought the rights to Jai ho, the Oscar-winning song for $200K. How many starving children will it feed?” asks another. People also compare BJP’s online campaign with that of Congress. “Indian Political party BJP is betting big on internet audience for 2009 election, I see their adverts all places. Congress targets roadsides”."